Branding

Branding & Design Services

Our branding services include brand strategy, logo design or re-design and visual identity – choose from a simple typographic logo or a more considered brand strategy package to connect directly with your target market and help you stand apart from your competitors.

Our design and print services cover all marketing collateral; business cards, stationary, leaflets, flyers, brochures, invites, greeting cards, folders, pop-up banners, POS, signage and exhibition stands. We can also produce bespoke illustrations, infographics, icons and maps.

What is branding and why is it so important?

Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how we are perceived.

For a business to grow, its brand must be specifically targeted to appeal to its customers. Businesses often have a split second to convince a customer that what they offer will not only meet, but exceed their expectations. In the modern, fast paced world we live in, consumers make quick assumptions about what a business offers just by looking at their shop window, website or brochure. If a brand doesn’t immediately engage with a customer, then the chances are they will look elsewhere.

What does BRAND mean?

A brand is a distinguishing symbol, logo, name, image and slogan which when combined, creates a visual picture that identifies a company or product and differentiates it from the competition.
Brand is everything – the essence. The total experience.

THIS IS HOW WE DO IT!

We understand that no two projects are the same and we aim to create an effective and memorable brand by following our simple five-stage process.

1. DISCOVERY

We kick off with a briefing meeting to run thorough our client questionnaire with you, we listen and understand your requirements and ideas. We advise and suggest ideas you may not have thought about.

2. STRATEGY

We research in detail – looking at your target audience, your competition, your uniqueness, your personality and your story – implementing a brand strategy to help you achieve your goal.

3. DESIGN

Now the creation phase can commence; logo design or refresh, colour palette, fonts, imagery and graphics – communicating your brand clearly and concisely using strong, proven graphic design principles.

4. PRODUCTION

Once you have a solid brand and visual identity in place, we design and produce all your marketing tools; from business cards, pop-up banners, invites, brochures and obviously, your website!

5. SUPPORT/CONSULTANCY

Throughout the entire process we are here to help and will be at the end of the phone or on email to answer any questions you may have – well beyond the end of the project.